loren Eric Swanson: Starbuck's Missions Trips

Monday, May 15, 2006

Starbuck's Missions Trips

I was in Starbuck's the other day and picked up a brochure entitled "Help Restore a Costa Rican Rainforest." It was a joint project between Starbucks and Earthwatch Institute. I like their missional language. "Expeditions" is what they call these adventures. "Expiditions are not tours or vacations. They are real, working, ongoing research projects confonting critical, current environmental and sociological issues. Earthwatch Institute staff will brief the teams on their projects including wheree they'll live, what they'll eat and the exact type of work they'll be doing with thieir assigned researchers. you will be expected to work and stay with the expedition for the entire length of the program."

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