HBR September 2006

P. 23 "Thechnolgy changes rapidly, but people don't. The best design groups understand whay people want products and what gets theirm excited about certain design. They also know how to aggregate dissimilar pieces of information and can work across disciplines. Its about being able to take something from one place and applying in to another." Dan Williams

I found this quote to be very interesting regarding the juxtaposition of technology and people. If technology catches up or identifies something people fundamentally want to do (like arrange and listen to their own music or create an extensive list of weak-linked friends) then the technology will take off--consider IPods and MySpace. But if technology simply evolves without taking into account the slow evolution of people, its not nearly as helpful. Consider the fact that in the past 20 years I have not figured out how to record a program in advance on my VCR and TIVO is already arrived.